Comfort and Convenience
Comfort preferences vary because people differ in height and posture, so one person's ideal seating position may feel cramped or unsupportive to another.
Safety and Driver Assistance
Knowing where the wiper and light switches are before setting off means you can respond to changing weather without diverting attention from the road.
Multimedia and Connectivity
For many drivers, being able to start a call without handling the phone is helpful, but only if the connection method matches the phone they already own.