THE GLOBAL CAR CATALOG

Mercury Cougar Overview — 2 generation

The second generation of the Mercury Cougar covered the early 1970s and represents the moment when the car grew larger and softer, leaning away from muscle and toward the personal luxury coupe formula.

← All Mercury models

0 modificationsAll supplied years

No matching cars.

Try another search or clear your filters.

Clear filters ↗

Mercury Cougar in Context

For a Mercury Cougar overview, it helps to remember that Mercury sat between Ford and Lincoln in the corporate hierarchy, and the Cougar was conceived as an upscale relative of the Ford Mustang. The first generation traded on that pony car connection. The second generation kept the Mustang-derived underpinnings but stretched them, added a heavier body and emphasised comfort, quiet and trim over outright performance. This shift reflected changing tastes and tightening regulations in the United States, and it set the direction the Cougar would follow for the rest of the decade.

Understanding 2 generation

The generation ran from 1971 to 1973 and was offered in two body styles: a hardtop coupe and a convertible, listed here as Cabrio. The hardtop was the volume seller, while the open car remained the rarer choice and became the last convertible Cougar for a long time. Looking across Mercury Cougar generations, this era is easy to identify by its long hood, hidden headlamps and prominent grille. Mercury Cougar body styles narrowed in later generations, which makes this the last one to pair coupe and convertible.