Comfort and Convenience
One everyday comfort preference is how much room people want around their legs and elbows during a short hop to a pharmacy, because companions of different sizes rarely agree on the same seating space.
Safety and Driver Assistance
Finding lights, indicators and the demister in a quiet car park before a dusk grocery run is useful preparation, because those controls are then already known when the journey begins.
Multimedia and Connectivity
A typical phone need is answering a short call from a shop about a delayed order. If a hands-free calling function is available, it can keep the conversation in the cabin rather than requiring the handset to be held.